Unlocking the brand behind the business.

Every hospitality brand has a story, a point of view and something that makes it worth choosing.

We help uncover it, then turn it into a brand that can show up consistently across every touchpoint.

  • Bartley's logo
  • Tanner Smith's logo
  • Bar Lola logo
  • Polly's logo
  • Central Park Tavern logo
  • Sir Henry's logo
  • Dutch Freds, Hell's Kitchen NYC logo
  • Miss Nellie's logo
  • Fernando's logo
  • Disco Sally's logo
  • Winnie's logo
  • The Mean Fiddler logo
  • Haswell Green's logo
  • Vida Verde Mexicana logo
  • Brand Strategy
  • Visual Direction

Cielo Azul

A conceptual boutique hotel brand built around atmosphere, character and a distinctive sense of place.

From identity and collateral to digital experience, every element was designed to feel like somewhere worth arriving at.

View case study for Cielo Azul
Cielo Azul hotel key tag design: navy tag with a brass key on a linen blanket beside oranges, figs and bread
  • Creative Direction
  • Ongoing Creative

PMAC's Hospitality Group

A 19-venue hospitality group across New York City. Moon & Muse supports multiple venues and teams across social, menus, campaigns and promotional collateral — providing the creative direction and consistency needed to keep a growing group moving.

View case study for PMAC's Hospitality Group
Miss Nellie's Tiny Couch Concert Series poster design, framed on a brick wall above a leather banquette
  • Brand Identity
  • Guest Experience

The Fourth Floor

A refined cocktail bar brand designed around atmosphere, ritual, and timeless evenings. A brand built around the idea of evening as ritual, balancing vintage influence with modern restraint to create a space that feels familiar, elevated and quietly memorable.

View case study for The Fourth Floor
The Fourth Floor cocktail menu design: green leather menu with gold foil logo and a card on a marble bar

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