Challenge
Blended is a cold-pressed juice and smoothie brand created for busy, health-conscious individuals who value both quality and convenience. The challenge was to develop a brand identity and user interface that felt effortless, vibrant, and fresh, while simplifying the journey to healthier choices for people constantly on the move.

Process
We built the Blended brand with simplicity and clarity at its core. The visual identity features a clean, modern wordmark paired with playful, hand-drawn fruit illustrations to bring an organic, approachable feel. A crisp, earthy colour palette and minimal design language highlight the brand’s focus on freshness and ease.

On the UI side, the experience was designed to be intuitive and mobile-first, catering to a wide selection of ready-to-go flavours and a custom “build your own drink” feature. Clean layouts, high-impact photography, and smooth navigation ensure a seamless experience, from discovery to purchase, perfectly aligned with the brand’s on-the-go lifestyle.

Outcome
The final result is a cohesive brand and digital experience that feels fresh, approachable and effortless. Blended successfully balances healthy living with busy lifestyles, offering a visually engaging, user-friendly platform that invites customers to explore, customise and enjoy their perfect blend with ease.