The Studio That turns bold ideas
INTO UNFORGETTABLE EXPERIENCES
Moon & Muse Studio partners with restaurants, wine estates, boutique hotels and experience-led brands to create thoughtful, cohesive visual identities.
We design brands that are not only seen — but experienced across every guest touchpoint.
Restaurants / Wine Estates / Boutique Hotels / Hospitality Groups / Experience-Led Brands
Meet the founder
Hi, I’m Sabrina — brand designer and founder of Moon & Muse Studio.
My work sits at the intersection of design and experience. I’m particularly drawn to hospitality brands, where every detail, from menus to digital touchpoints, shapes how a guest perceives a space long before they arrive.
Over the years, I’ve worked across boutique studios, in-house teams and collaborative projects, building a design approach grounded in both creativity and strategy.
Through Moon & Muse Studio, I partner with hospitality brands to create identities that reflect atmosphere, elevate perception and support long-term brand growth.
About the studio
Moon & Muse is a strategy-led branding studio specialising in hospitality and experience-driven brands.
Great hospitality brands are built on experiences. From the moment a guest discovers your venue to the moment they arrive, every interaction shapes perception.
Hospitality brands are often discovered digitally before they are experienced physically, across websites, social media, menus and in-venue touchpoints. Each of these moments plays a role in how your brand is understood.
Our role is to ensure your visual identity supports that experience — translating atmosphere, story, and intention into a cohesive and consistent brand system.
Our work is not just about how your brand looks, but how it is experienced.
DESIGNED TO BE DISCOVERED, REMBERED AND EXPERIENCED.
Why work with moon & Muse
STRATEGIC, EXPERIENCE-LED DESIGN
We design for the full guest journey, from discovery to arrival, ensuring every visual touchpoint enhances how your brand is experienced.
COHESIVE BRAND SYSTEMS
Menus, campaigns, signage and digital platforms are designed as one cohesive system, creating a seamless and recognisable guest experience.
COLLABORATIVE PARTNERSHIP
We work closely with hospitality teams, aligning with your operations, pace, and service standards to support your day-to-day needs.
ONGOING CREATIVE SUPPORT
Through long-term creative partnerships, we support your brand as it evolves, from seasonal updates to new launches, maintaining consistency and relevance over time.
A considered approach to brand building
Every project moves through thoughtful phases, from discovery and strategy to design and refinement, ensuring your brand evolves with clarity and intention.
